Are your customers telling you the whole truth?
Using technology for business growth is a smart approach for any home builder, remodeler, or home service provider. With the changing landscape of technology, sometimes it can be hard to know which solutions are right for you.
For starters, look for solutions that were built for your industry specifically. When the technology is customized to your industry, you know it will have your best interest in mind.
In order to grow your business, you should always consider all of your tech options. We’ve put together a guide to help you navigate the right technology for business growth and decide what might work best for you.
Lead generation technology
In order to bring in new customers, you have to first attract them as a prospect. There are many ways you can get the attention of prospective customers, and probably a few that you have already found work for you.
Whether you rely on your website form fills, word-of-mouth referrals, or online marketing to generate leads, you should always be looking to improve and test your marketing tactics.
Having a lead generation partner, in addition to your current marketing, can make all the difference for you. This form of technology helps to deliver qualified leads directly to you. Consider adding this type of solution to your strategy, track the results, and take your business to the next level.
How it helps your business grow
Find a partner that not only delivers qualified leads, but won’t share your leads with your competitors. Getting qualified leads means you have a much higher chance of converting an interested homeowner into a paying customer.
Plus, whether you have a partner using customized ads to your business, or using their own digital marketing techniques to attract homeowners, you can keep a steady stream of new business coming in.
Customer relationship and project management technology
Having the right customer relationship management (CRM) and/or project management software can help you increase efficiency, streamline processes, and improve productivity.
A CRM tool helps you capture lead information quickly and ensure that you always have relevant details for each step of the sales process. This type of technology can keep you stay organized and productive any time of the year, but especially during your busy season.
With a project management tool, you can track how you spend money, make sure tasks are on schedule, identify operational weak spots, and ensure you get paid on time.
How it helps your business grow
The simple fact is that the more organized your team is, the more room you have for business growth. Organization and efficiency help to promote improved cash flow, prevent delays, and improve your business operations overall.
Plus, with a good CRM solution, you are laying the operational foundation to start taking on more jobs. In short, these tools help you to get more done, bring in more revenue, and grow your business.
Online marketing technology
Online marketing is crucial for any business looking to grow. Of course, learning how to build a website, run a blog, post digital ads, and otherwise promote yourself online isn’t easy. Fortunately, with the right technology, you can streamline your marketing efforts.
The right technologies and partners will help to take a lot of the work off your plate, while bringing in optimal results. Many can engage your audience via social media, emails, and paid ads.
What’s more, they can even help you respond more efficiently to customer inquiries. Simply being available to potential customers can make a huge difference for your business. Contractors who respond to calls first are much more likely to land customers and get paid.
How it helps your business grow
The role of marketing in your business growth is likely obvious. However, its importance cannot be understated. Marketing is often the difference between a contractor who has a steady stream of work and one who goes through risky boom-and-bust cycles. If you are looking to grow your business, take advantage of online marketing technologies and find the right fit for you.
Payment technology
To run any business, you need to get paid by your customers. Payment software is a valuable form of technology for contractors. Chances are that you already have some form of payment software. However, you may not be using the right solution for your needs. It’s always worth a second look to evaluate what’s working and what’s not working with your current solution.
For many contractors, being able to easily accept credit cards or offer payment plans can be a huge boost to your business. When this process is fast, simple, and accessible anywhere, the benefits can be enormous. It also helps you to satisfy your customers more with an improved payment experience.
How it helps your business grow
Every business needs to be able to accept payments. While having simple payment options may not be top of mind for new customers, it can help you retain existing clients and earn referrals.
If the process is easy and smooth, your clients are more likely to be happy with your services. Conversely, a rigid and frustrating payment process can leave a sour taste at the end of any project.
Reviews and surveying technology
If you don’t already, you should be taking advantage of online reviews to grow your business. Social proof is one of the most important elements of making a sale. When potential customers know that their peers have worked with you before and trust your services, they are significantly more likely to hire you.
Therefore, having the right technology to manage your reviews and build your online presences is key. A prospect and customer surveying platform can increase the quality of your reviews, help you collect more feedback, and give you insight into the efficiency of your business processes.
Additionally, you can also use a platform to respond to and manage any negative reviews. Doing so can help to turn a negative into an opportunity to grow your business.
How it helps your business grow
Use feedback from prospect and customer surveys to learn about experiences, wants, needs, and business processes. This gives you the opportunity to make improvements and ultimately, provide a better customer experience.
With the right technology for managing reviews and surveys, you have the insights you need to succeed. Plus, you can use the reviews to build your online reputation and attract new customers.
Choosing the right technology for business growth
The first step to implementing any technology for business growth is figuring out and prioritizing the business need. Your prospects and customers are a great resource to get feedback and see where you need to start making improvements first.
GuildQuality helps you gather the prospect and customer feedback necessary to improve processes and grow your business. Get started today with a free trial!
