What's your recommendation rate with your customers?
Referral marketing is an incredibly effective source of new business for those in the residential construction industry, so does your company have a process in place for collecting those referrals? You may have the happiest customer in the world and they tell you they’re going to share your information with their friends and family, but many times that’s where it ends.
According to this infographic by ReferralCandy, “83% of satisfied customers are willing to refer products or services, but only 29% actually do.” Check out the full infographic and see what steps you can take to set up a referral marketing program at your company. Whether you ask for referrals through a survey during your follow up process or you set up a discount program, having something in place will help ensure that those potential referrals don’t slip through the cracks.
