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Long-Term Strategies from 2017
Each quarter, we send our GuildQuality Market Predictions Survey to over 5,000 people in our community of quality in order to gain a better understanding of the state of the residential construction industry. With 2017 coming to a close, we now have comprehensive data for the past year regarding market performance, overall business performance, long/near-term strategies, and emerging/waning trends. In this blog post, we will share the top long-term strategies from the past year, according to our last four Market Predictions Reports.
First Quarter: Improve marketing, advertising, and communication
- Better employee training and education
- Hiring better-qualified employees
- Strengthening online/digital presence
Second Quarter: Improve customer service
- Using third-party services to evaluate the business
- Ongoing employee training
- Strengthening online/digital presence
Third Quarter: Expand services and improve existing products
- Using third-party services to evaluate the business
- Providing better customer service
- Offering more training to employees
Fourth Quarter: Strengthen relationships with prior and current customers
- Implementing more processes to promote better organization and communication
- Investing in social media marketing
- Using customer feedback to evaluate performance
To see more data from our Market Predictions Reports, click here.
