What's your recommendation rate with your customers?
Referrals are as necessary to the home building and remodeling industry as a hammer and a nail. Not only are they successful business generators, but they’re powerful credibility boosters with the ability to make or break a company’s reputation. Below are three ways to generate quality customer referrals for your residential construction company.
Make a plan.
In order to generate quality customer referrals, you need some sort of plan in place. One option is to use a third-party to survey your customers. This will allow you to gather feedback, testimonials, and referrals to help grow your business. In addition, it helps you identify who your raving fans are. Check out GuildQuality’s proven 3-step process for gathering client feedback.
Transform your loyal customers into brand ambassadors.
You want to make it as simple as possible for your supporters to promote their experience with your company. Consider loyal customers brand ambassadors, and equipt them with the necessary resources to advocate for your business. Encourage them to share their experiences on social media sites such as Facebook, Twitter, Pinterest, and Instagram.
Show you care.
Homeowners are willing to give quality referrals for companies they appreciate. Return the favor and show some gratitude for your customers by continuing to nurture the relationship even after the project is complete. Send a thank you note, email over relevant articles that can help them maintain their home, and check-in after the project to see how everything is going.
Create a way for customers to share referrals with you, make it easy for them to promote your business, and give them a reason to want to do so.